playtime-paris-tootsa-macginty

Playtime Paris 18th Edition – SS 2016

After 3 full days at Playtime Paris, we are back to present the latest discoveries in kids fashion for Spring Summer 2016. Each season, Playtime Paris grows it’s list of exhibitors and it has become almost impossible to visit all the stands within 72 hours. Therefore, for the 18th edition, it was necessary to become more selective.  First on our list was visiting the established brands and discover how they evolve and grow season after season with their new collections. Next we were on the hunt for the latest new, independent designers in the kids fashion scene.

This report from Playtime Paris, represents a modest selection for us, the Yoyo Moms, of some of our favorite articles and brands.  Although we may be missing a few brands, behind the scenes we thoroughly enjoyed an endless stream of meetings and reunions with so many passionate and interesting people who constantly surprise us with their creativity. To all Playtime Paris exhibitors we have to give them all a big BRAVO!

Favorite First Collection: Carlota Barnabe (Portugal)
We love: simple and practical cuts made out of  vitamin colored (anthracite gray, lemon yellow, fuchsia, and aqua blue)  thick cotton muslin.

For babies and kids up to 6 years old.

AMC Santa Monica 7 1310 3rd Street Santa Monica, CA 90401

Jaimee’s Fashion Crush: Atelier djm (Lithuania)
What’s to Love: the use of natural materials such as linen and bamboo, the modern graphic cuts including draping and gathering, the pastel color palette.

For kids ages 2 – 12 years old.

atelierdjm

and also… Play is Work! This brand designs a very useful, high quality collection of pieces that can be mixed and matched and also be worn over a span of 2-3 years.  The name says it all!

play-is-work-fashion

Claire’s Fashion Crush: Aarrekid
What’s to Love: the three original marine prints on super soft cotton!

aarrekid-playtime

Must-Have Goodies: Nere Gozo and Petites pattes

Nere Gozo (Korea)

What’s to Love: the various accessories and objects that are all fun and humorous including small suitcases, swimsuits, rings, pillows, barrettes, hats.  This stand is a true Ali Baba cave!

nere-gozo-accessories

Petites pattes (England)
What’s to Love: socks and tights in pastel colors that are adorable for babies and baby shower gifts.

petits-pattes-socks

Our Favorite Dresses: Tootsa MacGinty (Claire) and Paade Mode (Jaimee)

Tootsa MacGinty (UK)
What’s to Love: The loose fitted dress with brightly colored stripes . A dress that can be easily worn year round!

tootsa-macginty

Paade Mode (Latvia)
What’s to Love: a gorgeous girly dress that meets the challenge of being fairy or princess like without being over the top. THE dress for parties and other special occasions.

paade-mode-dress

Favorite Boy’s Brands: Someday Soon and 10 IS

Someday Soon (Denmark)
What’s to Love: the fact that a designer finally provides an answer to desperate moms that are never ever able to find the right clothes for “big” and “little” boys alike.  Here is an amazing brand for boys ages 2 to 14 years. It’s sporty, sober and full of originality. Your tween will love it!

someday-soon-kids-fashion

10 IS (France)
What’s to Love: the fact that each collection not only consecrates models for girls but also for boys. This season, the boys shoes are our favorite.

10 IS shoes

Favorite Jewelry: Titlee (France)
What’s to Love: Severine, the designer of Titlee renews each collection with surprise favorites.  Her jewelry not only appeals to kids but also to adults.  At the show, we fell in love with the hand embroidered Titlee x Coral & Tusk collaboration!On this show , we discovered jewelry, fruit of the collaboration with Coral & Tusk , real small wonders …

titlee-coral-and-tusk

titlee-coral-and-tusk

Favorite Decor: Petitbo (France & Sweden)
What’s to Love: the gorgeous printed cotton pillows and blankets for the home with rock and roll fringes that are perfect for teenager’s bedrooms.

petit-bo

Favorite Shoes: Saltwater Sandals and Veja 

Saltwater Sandals (UK) 
What’s to Love: The cherry print sandals are our favorites for next Summer!

saltwater-sandals

Veja (France)
What’s to Love: the must-have marble effect trainer for kids and adults in collaboration with Diapers & Milk.

veja-diapers-and-milk

If we were to include a trend that will be seen in Spring Summer 2016, it would definitely be the predominance of graphic prints including stripes and checks or gingham seen notably by Soft Gallery (watercolor diamonds) ,  Tootsa MacGinty (a collection inspired by France, full of red, white and blue Vichy prints), Oeuf NYC (blue gingham) , Lucien Zazou (a combination of black and white graphic lines mixed with a celadon blue and coral color palette), and last but not least, Tinycottons ( as grid an appropriate theme Botanical mesh ) .

lucien-zazou

tiny-cottons

P.S. At the moment, it’s Summer and you might just be dreaming about a nice dip in the pool or swim in the sea…. We will be back shortly with our selection of swimsuits spotted at Playtime Paris for next year!

This post is also available in: French

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