Meet Santa Pilena, a mother and also the new Creative Director of childrenswear brand Paade Mode. Santa wants to develop Paade Mode and transform it into one of the biggest brands in children’s ready to wear fashion. Her collections for girls and boys ages 1-16 years old, will debut with the new FW18 collection entitled Classbook. We are excited to have a preview of this new collection and also learn more about Santa.
Are you a Mom?
Yes, I am a Mom of 3 children: Maya (10), Andreys (7) and Frida (1).
What are the ups and downs of being a Mom?
I love kids. Really since I remember myself I always wanted to have many kids because I believe in the power and strength support of a big family. But of course the biggest challenge is the management of a working mom and three kids.
The downs are when you feel exhausted at the end of the day, but the ups are when you gather at a big dining table and talk things over, laugh, watch a movie or do something silly.
What motivates you? Where do you source your inspiration? Describe your personal style…
My head is so full of ideas, stories, visuals, that I have to put it somewhere. But my personal style will surely be felt in the upcoming Paade Mode FW18 collection. It’s always a mix of luxury and streetwear, silk and knits, lace and tweed jackets. We have actually named it – Laid back luxury.
Why/How was Paade Mode created? Where does the name come from?
Paade Mode was founded in 2011 by Linda Raituma. She is still the head of the company and gathers the whole team together. Literally “Paade” means the moment when a newborn child is given its name and becomes the legal part of the family with its own great personality.
How do you define your collections each season?
When I work on a new collection I first come up with a story, that is usually inspired by literature or movies, sometimes both. Then I travel and keep my eyes open, visit a lot of art museums, watch the architecture, the way people dress, visit vintage fairs. Even a small detail of a chandelier can become “something” you will notice in the next collection – a print, a button, a cut. In my mind I am already working on FW19. Though we are just showing FW18 in a few weeks.
How do you choose your color palette?
There are trend forecasts, but I really do not like to follow them as I love to be first, not second or reflect something someone has told me to do. The color palette follows the story. In winter there are more warm colors, earth tones, whereas summer is more light, bright and airy.
What is your dream for the company? How do you see Paade Mode in the next 5-10 years?
Oh it’s big, I joined Paade this year and I always like to think big, otherwise there is no reason to put so much effort and teamwork in it. In my creative team, there is the lead designer Edite Kirse, who pretty much helps me and comes up with bright solutions for the garments. We restyled our visual identity, we are coming up with more news for the SS19. We are working on our own prints, as I am an artist as well and can offer pretty nice designs (laughs). We are there to dress the cool kids on the block, who like to stand out, yet feel comfortable.
Do you have any tips or advice for young people and they parents who are interested in buying the brand?
I love Paade things a little oversized, so you can have them for several seasons. All of our garments are made to mix and match, that can be worn to school and just by changing one piece – go out to a party. For Fall Winter 2018 we are having one beautiful, beautiful Cape, and a great trio of slip dresses, that go very well with almost everything (good when traveling).
What are your bestsellers? Any sneak peeks for the upcoming Fall Winter collection?
The dresses. People are crazy about dresses. My guess, is that a best seller will be the dress with the white peplum on top and a vintage pink suit.
What are your must-haves for the entire family (for dad, mom and the kids), whether it be beauty, fashion, accessories, books, websites, magazines, etc.?
This will be funny, but in winter time we all wear those animal overalls around the house – because it’s cold in the apartment. I have a unicorn. Kids love it. But for me personally, I always have roses on my desk (preferably red roses). They make me feel feminine.
You are based in Latvia. What type of spots do you recommend in Latvia for the family? for Moms and or Dads?
Latvia is a small, but nice country. For the family, I would recommend the coastline of the Baltic sea – it’s wild and empty. For a nice country stay – Rumene Mannor (a nice boutique hotel). In Riga for Mom and Dad – together with my husband, architect Martins Pilens we are running a design furniture/ champagne shop and bar MODERNISTS with the widest champagne selection in Baltics. It’s a lifestyle concept, where iconic European design is mixed with stories from Champagne in France.