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Last Minute Easy Halloween Inspiration

OMY Costume en papier Halloween

Halloween is coming up this year on Sunday October 31st and I am inspired by my kid’s favourite holiday.  This year, they are on vacation and therefore, we will have a little bit of time to get into the mood and celebrate in style.  In order to make Halloween fun and easy, here are a few fast tips and tricks …

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Iris de Moüy x Monoprix Collaboration

Monoprix x Iris de Mouy collab

For the Fall season, Monoprix, the French supermarket chain has just launched an adorable collab with French artist Iris de Moüy. Iris is known for her fabulous drawings, paintings and writing. Her artistic universe is extremely poetic and full of childish innocence. I am already a big fan of her children’s books including «mon chien pompon», «Au bain, les monstres …

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Heart Inspiration for Valentine’s Day

Piñata Coeur My Little Day

Valentine’s Day is coming up. Discover our Yoyo Selection of favourite gifts for baby, children and adults that are inspired by love! Le livre amoureux book by Cédric Ramadier , Vincent Bourgeau / WE ARE KNITTERS Love Is In The Glove – Free Pattern / MOLO Small Heart Handbag /  MINUS EDITIONS Tu me Connais Card Game / LE CHOCOLAT DES FRANCAIS Organic Chocolate Bar / …

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Vote-Inspired Fashion


Voting is a big subject lately. Whether or not you are American, the United States elections are featured daily in worldwide media. Today, many fashion designers and brands are inspired by the upcoming elections. After all, the right to vote is a fundamental human right! Enjoy our selection of cool vote-inspired fashion. Are you voting this election? STATE Vote Socks …

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Discover the Digital Platform: Playtime Marketplace

Playtime B2B Marketplace

This season discover Playtime and its exclusive online edition. This B2B trade show and digital platform presents over 300 children’s fashion brands showcasing their new collections in which shop owners and buyers can place their orders with just a few clicks. The three main features on the Playtime website include: A meeting place for the exclusive B2B event in Paris, New York …

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Cyrillus x Peanuts | Fashion Collaboration for Snoopy Fans

Cyrillus X Peanuts - Collection Snoopy

The French boutique Cyrillus has just launched an adorable capsule collection with Peanuts®! I love Charlie Brown’s sweet little dog Snoopy who is featured in quite a few prints. With a choice of comfortable vintage style tees for kids, along with a baseball hat, sweatshirts and a few other clothing sets, you’ll surely find one, two or three pieces you …

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SMALLable Private Sales: Summer Shopping

Smallable Private Sales

I’ve been on the look out for the perfect summer outfits for my kids, nieces and also for myself. I’ve recently had my eyes on the adorable all over print Bobo Choses dress for my niece, the perfect Salt-water beach sandals and of course the matching hat and accessories that will come in handy during sunny days.  For fashion, decor …

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Goodbye Kidshop…


Over the past few years, Yoyo Mom has been a loyal fan of the online shop: Kidshop. With an original and fun selection of eco-friendly kids fashion brands including Mini Rodini, Rylee + Cru, and Winter Water Factory, as well as a distinctive offer on decor and toys, this online boutique has been the ideal spot for finding gifts for …

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The 25th Edition of the Salon Playtime Paris!

Playtime Paris

Yoyo Mom just spent a fashion packed three days at the 25th edition of Playtime Paris. This children and maternity salon has become one of the top (if not the top) trade shows for kid’s fashion and lifestyle.   Each Playtime edition, I enjoy gathering together to meet the up and coming and established independent fashion designers and lifestyle brands in Paris and discover …

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Happy Birthday Mickey Mouse!

Lacoste x Mickey Mouse

Happy Birthday Mickey! This year Mickey is 90 years old and there are several cool collabs to appeal to Disney fans of all ages. Whether you are crazy about Mickey or not, you will most likely be tempted to buy at least one or two items among these fun collaborations. Fashionable brands including Opening Ceremony, Vans, and Lacoste have succeeded in …

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