What’s better than appreciating our planet, our world and being conscious about where we come from?
Dear World is a collection that is stronger than ever. It embraces the essence of the Bobo Choses brand by mixing vintage style prints, messages and color palettes that all combine to make a beautiful universe that parents and kids love. Dear World is inspired by the sea filled with crabs, birds, waves, sailboats, octopus, fish and Bauspiel toys. Kids are dressed in reinterpreted fishermen styles made of sustainable recycled polyesters and organic cottons. Along with an environmentally conscious message and in order to reduce impact on the environment, Bobo Choses works with ECAP (European Clothing Action Plan) and MADE-BY (Working to make sustainable fashion common practice). The new collection contains 60% organic cotton and biodegradable polybags.
“Dear World, I hope you are having a very nice time. I have been a part of you and I appreciate you a lot. You contain so many beautiful and lovely things for us: the tall trees, the mountains with its sweet smelling flowers and the blue skies with all the birds on it. But the seas are what I like the most of you…”
Along with a new logo, and the new collection Dear World, enter the Bobo universe and you will surely find the best children’s fashion for your little ones.
Each season, Bobo launches a children’s book that tells the story and inspiration behind the collection. In the book “Dear World”, young Jacques Cousteau speaks about his love and care for the sea.
Here are a few favorite looks from the Bobo Choses Lookbook…
Campaign pictures by Raquel Chicheri. Look pictures by Lucho Torres. Art direction and styling by Adriana Esperalba and Mafer Navas. The models are Evaluna, Lola, Lucas, Momo, Noahn, Ririko, Teo, Savina, Ona, Alex, Adam, Ot, Bianca, Mia, Rita and Pol.
This post is also available in: French